The Story Behind Monthly Cash Rewards
It Started With One Simple Question.
How One Conversation Changed the Way I Think About Payment Processing
Over the past sixteen years, I’ve had thousands of conversations with business owners.
Most asked about processing rates.
Some wanted new equipment.
Others simply wanted to lower their monthly costs.
Then one day, a business owner asked me a question I had never really thought about before.
“Greg… why does it seem like everyone makes money from my credit card sales except me?”
I didn’t answer right away.
Instead, I thought about it.
The bank earns revenue.
The card networks earn revenue.
The companies that securely move each transaction earn revenue.
Payment processors earn revenue.
Yet the business owner—the one who invested in the building, hired the employees, earned the customer’s trust, and made the sale—often sees payment processing as nothing more than another monthly expense.
That conversation stayed with me.
It challenged me to stop asking how businesses could simply spend less on payment processing and start asking a better question.
What if payment processing created value instead of simply costing money?
That question eventually became…
Monthly Cash Rewards.
📱Questions, call or text Greg at: 801-205-1955.
Not as another rewards program.
Not as points.
Not as travel miles.
But as a simple idea.
If businesses are creating value every time they accept a payment, shouldn’t they share in that value too?
Today, businesses enrolled in Monthly Cash Rewards receive monthly cash rewards based on eligible processing activity—while continuing to serve their customers just as they always have.
Looking back, I’m grateful that one business owner asked an honest question.
Because sometimes…
one conversation doesn’t just change an opinion.
It changes the way you think.
And sometimes…
it changes what’s possible for thousands of other business owners, too.
Greg Kapitan
Payment Technology Consultant Since 2009
Founder, iSmart Payments
Thank you for taking the time to read the story behind Monthly Cash Rewards brought to you by, iSmart Payments.
